Closed Won Deals

Outreach- Cold Call

Method- Challenger Sales

Initial Outcome- Demo meeting booked with AE

Key Challenge- On my initial call I connected with the group’s head of marketing, not a decision maker for private events. Her initial knee-jerk reaction was to dismiss my sales agenda. I was able to steer the conversation into what makes sense for her to see: Perfect Venue Marketplace- to establish quick interest. I prefer avoiding leads guarantee conversations and she appreciated my upfront honesty. We were able to use that initial point of interest to build curiosity into our core product- the CRM, which generates results- 10% above the industry average. During the 18 minutes call- I educated her on local market knowledge, challenged her view on “more leads=more revenue” and unearthed the monetary value of solving their sales pipeline issues. I succeeded in making her an internal champion and effectively communicated their priorities through precise notes handoff to the AE. The deal only took 2 weeks close, also thanks partly to my AE!